Supreme Court Ruling Sparks AYUSH Ad Scrutiny in Kerala
Increased Regulation of AYUSH Advertisements in Kerala
The drugs control department in Kerala is ramping up its oversight of advertisements related to ayurvedic, siddha, and unani products. This move follows a recent Supreme Court ruling that clarified regulations regarding these traditional medicines. The court stresses the importance of consumer safety and accurate advertising in the health sector.
Key Changes in Advertisement Regulations
- Stricter Compliance: All AYUSH product advertisements must now adhere to the standards set forth by health authorities.
- Increased Monitoring: The scrutiny of ads will be more rigorous to prevent misleading information.
- Consumer Safety Focus: This initiative aims to safeguard the interests of the public by ensuring truthful advertising practices in the health domain.
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