European Regulators Investigate Google and Meta's Secret Ads Deal Targeting Teens
The European Commission has initiated an investigation into the practices of Google and Meta regarding their advertising strategies aimed at teenagers. Reports highlight a secretive ad campaign targeting young users on platforms like YouTube to promote Instagram. This inquiry raises questions about the ethical implications of marketing tactics directed at vulnerable age groups.
Investigation Background
The European Commission is delving into potential violations of advertising regulations. This oversight targets how Google assisted Meta in bypassing certain restrictions in promoting content to teenagers. Such advertising strategies reflect a broader concern about the influence of digital marketing on minors.
Potential Consequences
If found guilty of malpractices, Google and Meta may face significant penalties, altering their operational strategies significantly. The outcomes of this investigation could redefine how tech giants manage advertising across various age demographics.
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