Nutrabay: Pioneering Authenticity in Sports Nutrition

Addressing the Challenge of Counterfeit Supplements

Nutrabay is a startup founded in 2016 by Shreyans Jain, Divay Jain, and Sharad Jain aiming to combat counterfeit products in the sports nutrition sector. The founders saw a significant challenge in ensuring product quality and authenticity amid a growing market for nutritional supplements driven by health awareness.

Nutrabay offers a range of curated nutritional supplements across various categories including sports nutrition, vitamins, minerals, and health foods, all through a reliable B2C multi-brand store. This is crucial since many consumers were previously dependent on marketplaces with third-party sellers, which raised concerns about authenticity.

Strategic Pricing and Quality Assurance

The company's strategic pricing model ensures affordability, with many private label products priced 10-20% lower than competing brands. Shreyans Jain indicates that Nutrabay maintains high product quality through strict quality control measures, implementing checks with brands to ensure all offerings are authentic.

Growth in the Nutritional Market

• The dietary supplements market in India is projected to reach $10.2 billion by 2026.
• Nutrabay has built a solid customer base of 1.5 million.
• Recently raised $5 million in pre-Series A funding to support its growth.

Recently, Nutrabay ventured into Ayurvedic supplements with the launch of Shilajit, demonstrating its commitment to expanding its product offerings. As this company continues to grow, it is positioned to meet the increasing consumer demand for premium yet affordable nutritional solutions in India.

Future Plans and Omnichannel Strategy

The startup plans to implement an omnichannel strategy beyond its initial digital-first approach, seeking to increase its offline presence. This includes partnerships with modern trade stores and the prospect of establishing its own retail outlets to reach a wider customer base.