Centre's Trinetra Portal Takes a Stand Against Misleading Ayurvedic Product Claims
Trinetra Portal Launch
The Centre has introduced the Trinetra Portal to tackle the increasing prevalence of misleading claims surrounding Ayurvedic products. As sales of these products have soared, the necessity for a framework to verify authenticity and efficacy has become paramount.
Addressing Consumer Concerns
- Consumer protection is a key priority for the government.
- Trinetra will facilitate better information dissemination regarding Ayurvedic product claims.
Implications for Ayurvedic Practices
- The portal is expected to enhance accountability among Ayurvedic practitioners.
- It also aims to promote consumer awareness about the effectiveness of these products.
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