Asics Ad of the Day: Brian Cox Takes a Stand for Workplace Mental Health

Asics and Brian Cox: A Bold Move Against Desk Stress

The Asics ad of the day prominently features Scottish actor Brian Cox, who highlights the critical issues surrounding workplace mental health. In today's fast-paced corporate environment, where long hours at desks prevail, mental health can often be compromised.

Encouraging Movement to Support Mental Well-Being

Cox urges employees to take a break from their desks and get moving. He insists on the necessity of incorporating regular physical activity during work hours, suggesting various forms of movement. Asics champions rejecting mere wellness perks like free fruit or typical "Wellness Wednesdays".

The Desk Break Experiment

• This campaign is not just a commercial; it's backed by research.
• The Desk Break experiment, led by Dr. Brendon Stubbs from King’s College London, demonstrates significant improvements in mental health.
• The study found a 22.5% improvement in mental states when only 15 minutes of movement were integrated into the day.

Cox humorously points out, “Who would have thought a desk could be scarier?” He emphasizes the importance of movement by advising workers to explore diverse activities like running, jumping, or even roller skating. Asics’ initiative is a much-needed reminder to prioritize mental health amidst demanding corporate cultures.