Positive Trends in Rural and Urban Consumption According to P&G Hygiene and Health Care

Wednesday, 18 September 2024, 10:20

P&G Hygiene and Health Care reports positive trends in rural and urban consumption driven by various factors like softening inflation. The insights provided by V Kumar, MD, and Mrinalini Srinivasan, CFO, highlight how these trends reflect changing consumer behavior. The commitment to leveraging data, analytics, and automation further supports these growth trajectories.
Thehindubusinessline
Positive Trends in Rural and Urban Consumption According to P&G Hygiene and Health Care

The Current State of Rural and Urban Consumption

P&G Hygiene and Health Care has observed significant shifts in consumption patterns across rural and urban markets. This increase is largely attributed to softening inflation and supportive government interventions. Procter & Gamble Hygiene and Health Care Ltd, under the leadership of V Kumar, MD, plays a pivotal role in adapting to these evolving conditions.

Key Factors Influencing Consumption

  • V Kumar and Mrinalini Srinivasan spearhead initiatives that harness data and analytics.
  • Product lines, such as Whisper, Vicks, and Old Spice, are seeing an uptick in popularity.
  • P&G is focusing on innovation in the feminine care segment and oral health with brands like Gillette India and Oral B toothbrushes.
  • Supply 3.0 initiatives are enhancing efficiency by leveraging automation and artificial intelligence.

Insights from P&G’s Leadership

Leadership at P&G acknowledges the importance of these trends. Their ability to adapt to market changes is key to sustaining growth in both rural and urban consumption environments.


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This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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