P&G Hygiene and Health Care Highlights Positive Consumption Trends in India

Wednesday, 18 September 2024, 09:12

P&G Hygiene and Health Care reports positive trends in consumption, driven by improving inflation and strong rural demand. The company's comprehensive strategies are addressing market challenges and enhancing consumer access. Leadership emphasizes growing execution and innovative approaches to maintain market leadership.
Indiatimes
P&G Hygiene and Health Care Highlights Positive Consumption Trends in India

Positive Trends Emerging in Consumption

New Delhi: Positive trends are emerging in consumption from rural and urban markets, with inflation softening consistently, and the financial outlook attracting investments, Procter & Gamble Hygiene and Health Care Ltd (PGHHC) top officials stated. Rural demand is expected to remain strong as over 75 districts have received normal or above-normal rainfall. PGHHC management noted that government interventions in wage issues and rising unemployment should stabilize the economy in the near term.

Market Strategies and Growth

Management expressed confidence in their strategy to navigate upcoming challenges. We are seeing green shoots in rural consumption, said CFO Mrinalini Srinivasan, attributing it to good monsoon conditions and soft inflation contributing to healthy category demand with double-digit sales growth.

  • Feminine care brand Whisper and Vicks dominate their segments.
  • 70% of PGHHC's revenue comes from feminine care, while healthcare accounts for 30%.
  • Distribution reach has more than doubled over the past three years.

Innovative Technology and Future Focus

PGHHC utilizes artificial intelligence to analyze consumer behavior, shifting towards store-level planning, enhancing product availability. The company has entered the sleep category with Vicks ZzzQuil, focusing on sleep-related challenges in India.

On quick-commerce, PGHHC reported a 22% rise in monthly active users on India’s top five quick commerce websites, forecasting continued growth in FMCG channels as penetration and frequency vary by geography.

PGHHC reported a 7.34% increase in revenue, reaching Rs 4,205.70 crore in 2024.


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