Food & Drink Industry: Deliciously Ella Health Food Brand Sold to Swiss Firm

Tuesday, 17 September 2024, 14:46

Food & drink industry news reveals that the Deliciously Ella health food brand has been sold to a Swiss firm. This acquisition marks a significant milestone in the business of plant-based food products, as Deliciously Ella expands its reach beyond the UK market. Founder Ella Mills is set to gain millions from this lucrative deal, further establishing her brand in the health food sector.
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Food & Drink Industry: Deliciously Ella Health Food Brand Sold to Swiss Firm

Food & Drink Industry Insights

Deliciously Ella, the renowned health food brand initiated by food blogger Ella Mills, has formally transitioned into new ownership. The sale to the Swiss conglomerate Hero signals a pivotal moment within the business of health foods, particularly the category of oat bars and energy balls.

The Impact on Business

Despite the undisclosed sale price, it is anticipated that Mills and her husband Matthew will profit significantly, transforming the venture from a humble kitchen project at age 21 into a thriving health empire.

  • Acquisition by Hero expands global distribution.
  • Deliciously Ella's official website showcases healthy recipes.
  • Innovative health food products cater to a broad audience.

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This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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