Food & Drink Industry: Deliciously Ella Health Food Brand Sold to Swiss Firm
Food & Drink Industry Insights
Deliciously Ella, the renowned health food brand initiated by food blogger Ella Mills, has formally transitioned into new ownership. The sale to the Swiss conglomerate Hero signals a pivotal moment within the business of health foods, particularly the category of oat bars and energy balls.
The Impact on Business
Despite the undisclosed sale price, it is anticipated that Mills and her husband Matthew will profit significantly, transforming the venture from a humble kitchen project at age 21 into a thriving health empire.
- Acquisition by Hero expands global distribution.
- Deliciously Ella's official website showcases healthy recipes.
- Innovative health food products cater to a broad audience.
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