How Tech And Vodka Converged To Create ‘The World’s First Spirits Brand’
Innovative Intersection of Technology and Vodka
Tech and vodka merged in an unprecedented way, giving rise to the world’s first spirits brand to incorporate accessible QR codes. This groundbreaking initiative was launched by Ketel One in partnership with Unilever, aiming to boost accessibility for individuals who are Blind or have low vision.
Enhancing Inclusivity in the Spirits Industry
This initiative represents a significant shift in promoting inclusivity. By embedding QR codes that provide audio descriptions of their products, Ketel One is paving the way for individuals with visual impairments to enjoy their vodka freely. Consumers can now use their smartphones to scan the QR codes, enabling a better understanding of the product without assistance.
- Innovative Technology: Merging tech with vodka recipes.
- Inclusivity: Accessible information for all consumers.
- Brand Leadership: Ketel One leading the way in spirits innovation.
This move not only showcases the evolution of the spirits industry but also highlights a commitment to serving all consumers, ensuring that everyone can enjoy their products.
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