Automakers Embrace NFL Advertising Opportunities

Wednesday, 11 September 2024, 15:41

Automakers are getting back into advertising's biggest arena: the NFL. This trend reflects a renewed focus on leveraging the massive viewership of NFL games, averaging 17.9 million viewers per game. Companies like Toyota Motor Corp, Hyundai Motor Co, and others are re-entering this lucrative marketing space as they aim to maximize their brand visibility and reach.

Cnbc — Automakers Embrace NFL Advertising Opportunities

Automakers Seize NFL Advertising

Automakers are getting back into advertising's biggest arena: the NFL. This resurgence highlights a strategic move to capitalize on the extensive viewership that NFL games command on traditional TV, where an average of 17.9 million viewers tune in for each game during the last season, according to Nielsen.

Key Players in NFL Advertising

Toyota Motor Corp
Hyundai Motor Co
Nissan Motor Co Ltd
Walt Disney Co
Paramount Global
General Motors Co
Stellantis NV

The NFL serves as a prime platform for these automakers to connect with a massive audience, making it an ideal avenue to enhance brand awareness and consumer engagement.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.