The Witcher 4 Marketing Strategy Unveiled by CDPR CEO
Saturday, 30 November 2024, 09:42
The Witcher 4 Marketing Strategy Insights
In his recent conversation with Eurogamer, CDPR CEO Michał Nowakowski shared his vision for the pre-release phase of The Witcher 4. According to him, the studio will deploy a marketing campaign unlike previous releases. Instead of a full-scale push, a strategy focused on incremental teasers will be utilized to build anticipation.
New Approach to Engagement
- This will include dropping crumbs to fans, sparking discussions and excitement.
- The aim is to whet the appetite and keep the community engaged over time.
- Such an approach emphasizes building a connection rather than overwhelming consumers with information.
Look out for more updates as CDPR rolls out this unique strategy leading up to the launch of The Witcher 4.
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