MPL Blast+ Launch Brings Global Gaming to India
MPL Blast+ Launching in India
M-League, the parent company of Bengaluru-based Mobile Premier League (MPL) and European studio GameDuell, has unveiled Blast+, a dedicated free-to-play publishing arm aimed at leveraging India's booming gaming potential.
Focus on Independent Developers
Blast+ seeks to assist independent game developers globally in publishing and scaling their games within India. Following the success of GameDuell, which saw substantial revenue growth after its 2022 acquisition, M-League is making a major move into the free-to-play gaming sector.
Market Opportunity
- Sai Srinivas, co-founder of M-League, emphasized that Free to Play (F2P) is the next significant opportunity for gaming in India.
- Notably, the average revenue per paying user has surged nearly tenfold since FY19, indicating a growing appetite for mobile game publishing.
- Blast+ will introduce new titles focusing on localization, marketing, and user engagement, backed by a team of industry veterans.
Competitive Landscape and Industry Growth
Rival company Nazara Technologies also launched its game publishing division, highlighting the competitive gaming landscape in India. As gaming habits shift and the sector matures, projections indicate that the Indian gaming industry could exceed $7.5 billion by FY28.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.