Baldur's Gate 3 Director Questions Ubisoft's Sales Strategy for Prince of Persia: The Lost Crown
Friday, 25 October 2024, 11:59
Ubisoft's Strategy Under Scrutiny
Michael Douse, Director of Publishing at Larian Studios, which is behind the hit game Baldur's Gate 3, has raised concerns about Ubisoft's marketing and sales strategy.
Challenges for Prince of Persia: The Lost Crown
According to Douse, the approach taken by Ubisoft may have contributed to the disappointing performance of Prince of Persia: The Lost Crown. iThe difficulties in the gaming industry often stem from how games are positioned and marketed.
- Lack of Marketing Support: Without adequate promotion, even great games can struggle to find their audience.
- Competition: The recent success of titles like Baldur's Gate 3 further highlights the market struggles faced by other franchises.
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