HeyImNatalia's Leap into Full-Time Streaming on Kick

Kick's Rise as a Streaming Powerhouse

HeyImNatalia made her dreams a reality by moving from Twitch to Kick and embracing a new platform despite the stigma around it. We sat down with the Aussie streamer to get her thoughts on Kick's rise and where things stand today.

Who is HeyImNatalia?

Natalia, who goes by HeyImNatalia online, has been grinding in the streaming space for over a decade, creating content around Fortnite, her go-to game. She engages her audience across Twitch, YouTube, TikTok, and many others over the years.

Kick's Emergence as a Competitor

• Kick has quickly emerged as a rival to Twitch and YouTube, gaining market share as a space for creators.
• Launched in 2022, Kick has established itself, attracting big names like Adin Ross and xQc.
• Its goal is to support not only major personalities but also smaller and mid-sized creators.

Nat’s Experience on Kick

During our interview with Natalia, we discussed how the platform fosters an environment for all streamers.

Why HeyImNatalia Made the Move to Stream on Kick

HeyImNatalia now streams full-time on Kick, a milestone she couldn’t reach on Twitch due to tighter revenue shares. After taking a break from streaming to become a mom, she rediscovered Kick in early 2023.

Nat shared, “I was grinding and didn’t even consider Kick as an option because I was so comfortable with Twitch.”

Her decision to switch stemmed from a need to balance work and family life, as Twitch’s competitive nature posed challenges for her discovery.

Kick enabled her to pursue streaming full-time, a choice leading to greater flexibility for her family.

Nat reflects, “I would do three hours on Twitch then get my community to move over to Kick. I did that, and literally the first month I was on Kick, I could go full-time.”

Final Thoughts on Kick's Opportunities

Since moving to Kick, Natalia has explored unparalleled opportunities, reaffirming her decision to make the jump.