Ubisoft Faces Crisis Following Anti-DEI Backlash Impacting Assassin's Creed Release

Thursday, 26 September 2024, 18:39

Ubisoft faces significant turmoil after an anti-DEI backlash impacted its upcoming Assassin's Creed release. The video game titan abruptly canceled its Tokyo Game Show appearance and postponed major previews, amidst concerns over the influence of far-right sentiments on sales and reputation. Following the disappointing performance of Star Wars: Outlaws, Ubisoft's financial outlook has dimmed, revealing the broader implications of consumer reactions to diversity and inclusion.
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Ubisoft Faces Crisis Following Anti-DEI Backlash Impacting Assassin's Creed Release

Far-Reaching Repercussions of Anti-DEI Sentiments

On September 24, Ubisoft made the surprising decision to cancel its participation in the Tokyo Game Show, delaying previews of the highly anticipated Assassin's Creed Shadows.

As a result of recent anti-DEI criticism, the company's largest release of the year has been pushed from November 12 to February 14. Financial forecasts now predict net bookings will decrease from 2.3 billion euros to around 1.95 billion euros.

Impact of Consumer Backlash

  • The backlash was partly fueled by consumer reactions to the female lead in Star Wars: Outlaws, leading to a coordinated review bombing.
  • Ubisoft CEO Yves Guillemot addressed these polarized opinions, stressing that the company does not push specific agendas.
  • Critics have targeted the upcoming game due to its inclusion of diverse characters, including a Black samurai in a historical setting.

While Ubisoft remains committed to its original storyline for Assassin's Creed Shadows, the uncertainty created by such backlash poses significant risks for the company as it navigates the volatile landscape of player expectations and corporate responses.

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This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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