Ubisoft Returns to Day 1 Steam Releases with Assassin's Creed Shadows
Wednesday, 25 September 2024, 09:58
Ubisoft's Return to Steam
Ubisoft's decision to go back to Day 1 Steam releases represents a significant shift in strategy for the gaming giant. The company has faced challenges in sales with titles like Star Wars Outlaws, prompting this pivot. Starting with Assassin's Creed Shadows, players will now have access to new releases right on launch day.
Why This Matters
- Steam's Influence: Steam remains one of the largest digital distribution platforms for PC games.
- Enhanced Game Access: Gamers can directly download and play on the release date.
- Market Reaction: This move could signify a wider trend of publishers reconsidering their digital strategies.
Looking Ahead
As Ubisoft returns to Day 1 releases, industry experts are keen to see if this will reinvigorate sales and engagement among their fanbase. Time will tell how this approach will affect upcoming titles.
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