Bungie's Marathon: A Premium Shooter Drawing Lessons from Helldivers 2
Thursday, 19 September 2024, 12:39
Pricing Strategy: Marathon vs. Helldivers 2
Bungie's Marathon is set to launch with a premium price tag of $40, drawing from the successful model of Helldivers 2. Despite the recent missteps of Concord, which failed after only two weeks, Bungie seems confident in their strategy.
Will Marathon Succeed?
This decision prioritizes gameplay quality and player engagement, as seen with Helldivers 2 which received a warm reception for its co-op gameplay amid its premium pricing.
- Marathon targeting $40 launch price.
- Helldivers 2 success influences pricing.
- Concord's failure doesn't deter Bungie's strategy.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.