Hasbro’s Strategic Shift: Embracing Kidults And Gaming

Sunday, 15 September 2024, 08:30

Hasbro’s CEO is going all in on kidults and gaming, transforming the company’s direction towards the gaming industry. With a focus on innovative game releases, Hasbro is poised to capitalize on the growing adult gaming market. Their Monopoly Go game, a collaboration with Scopely, has already seen significant sales success. This pivot marks a notable change in Hasbro's strategy, tapping into the lucrative intersection of nostalgia and modern gaming.
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Hasbro’s Strategic Shift: Embracing Kidults And Gaming

Hasbro's Focus On Kidults and Gaming

In a bold move that signals a strong shift in strategy, Hasbro's CEO is focusing efforts on kidults and gaming. This demographic, comprising adults who enjoy nostalgic games, presents a massive market opportunity. By launching innovative game titles, Hasbro is redefining the landscape of adult gaming.

Monopoly Go: A Game-Changer

  • Significant Revenue: The Monopoly Go game has already grossed $3 billion, showcasing its appeal.
  • Strategic Partnerships: Collaborating with Scopely has proven beneficial in reaching broader audiences.
  • Future Releases: Hasbro is expected to continue expanding its gaming portfolio.

This shift highlights a growing trend in the gaming industry, as companies recognize the potential of adult gamers. With nostalgic games rising in popularity, inroads into the gaming sector are crucial to sustaining growth.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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