Upland Expands Metaverse Collaboration with NFLPA for Web3 Innovation

Friday, 13 September 2024, 16:13

Metaverse platform Upland has extended its partnership with the NFL Players Association (NFLPA), enhancing its Web3 offerings. This collaboration will create new engagement and reward avenues for fans and players alike. Users can collect, trade, and compete with virtual NFL items, continually enriching their gaming experience.
Finbold
Upland Expands Metaverse Collaboration with NFLPA for Web3 Innovation

Upland's Web3 Gaming Breakthrough

Immersive Web3 platform Upland has announced the continuation of its partnership with the NFL Players Association (NFLPA) for another season. This collaboration, also involving OneTeam Partners, aims to generate exciting new engagement opportunities and rewards.

Exciting New Collectibles and Competitions

With the fourth year of partnership underway, users can look forward to collecting and trading virtual items tied to actual NFL players. Fans can engage in season-long competitions, showcasing their digital gear in the Upland metaverse.

  • New collectibles: NFLPA Legits helmet models.
  • Rewards: Physical fan wearables for participants.

Growing Community and Engagement

According to Upland, the exciting new additions aim to complement fan-favorite initiatives, including trading Professional Football Player Legits, which are available in the Upland Store and NFLPA stadiums in the Metaverse.

Currently, the partnership showcases 850,000 items owned by over 27,000 players. Upland reports a 43% growth in platform activity and a 72% increase in items purchased during the 2023 season.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


Related posts


Newsletter

Subscribe to our newsletter for the most current and reliable gaming updates. Stay informed and enhance your gaming knowledge effortlessly.

Subscribe