Upland Expands Metaverse Collaboration with NFLPA for Web3 Innovation
Upland's Web3 Gaming Breakthrough
Immersive Web3 platform Upland has announced the continuation of its partnership with the NFL Players Association (NFLPA) for another season. This collaboration, also involving OneTeam Partners, aims to generate exciting new engagement opportunities and rewards.
Exciting New Collectibles and Competitions
With the fourth year of partnership underway, users can look forward to collecting and trading virtual items tied to actual NFL players. Fans can engage in season-long competitions, showcasing their digital gear in the Upland metaverse.
- New collectibles: NFLPA Legits helmet models.
- Rewards: Physical fan wearables for participants.
Growing Community and Engagement
According to Upland, the exciting new additions aim to complement fan-favorite initiatives, including trading Professional Football Player Legits, which are available in the Upland Store and NFLPA stadiums in the Metaverse.
Currently, the partnership showcases 850,000 items owned by over 27,000 players. Upland reports a 43% growth in platform activity and a 72% increase in items purchased during the 2023 season.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.