Nike's Stock Takes a Hit After Disappointing Q3 Financial Results

Why Nike Stock Dropped Today

Investors are uninspired by the company's stalling sales. Shares of global athletic apparel company Nike (NYSE: NKE) dropped on Friday after the company dropped financial results for its fiscal third quarter of 2024. The company's results fell short of management's previous outlook. And that's why Nike stock was down about 7% as of noon ET.

Higher prices weren't enough to lift results

In Q3, Nike's revenues were up less than 1% year over year thanks to higher prices. These strategic pricing actions were intended to improve the company's profit margins, which they did. But not by as much as management had expected.

• For Q3, Nike had a gross margin of 44.8%, even though management had expected a gross margin of at least 44.9%. That's a minuscule miss. However, management also expected year-over-year earnings growth. But its diluted earnings per share (EPS) fell 3% to $0.77.

That said, it's not as bad as it seems for Nike. The company recently laid off some workers, and related restructuring charges came into play in Q3. Without these one-time items, the company would have earned diluted EPS of $0.98, up 24% year over year.

The bigger issue for Nike

While financial results for Nike were respectable, the company's growth is near zero, and management expects revenue to pull back in the first half of its fiscal 2025, which starts in June. Therefore, for calendar 2024, there's not much to look forward with Nike. The company's revenues could drop slightly, and its profits could grow, but by meager amounts.

For a stock that trades at a premium valuation compared to many of its shoe stock peers, there's just not enough growth with Nike to excite investors. That said, this has been a great company over the long term, so it's worth monitoring in the coming year for signs that its outlook is improving.