The Alleged Tactics of Apple in Ecosystem Lock-in Strategy Unveiled
Friday, 22 March 2024, 13:07
Smartwatches and Ecosystems
The Department of Justice alleges that Apple utilizes the Apple Watch to reinforce customer loyalty and retention across its ecosystem. This strategy creates a strong link between smartwatches and smartphones, particularly iPhones. Other smartwatch brands seem to be adopting similar tactics, potentially resulting in an unhealthy market influence that limits consumer choice and flexibility.
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