Exclusive Sales Practices of Hermès Face Antitrust Allegations
Wednesday, 20 March 2024, 20:02
Allegations of Antitrust Violations Against Hermès
A class action lawsuit filed in California accuses Hermès of antitrust violations by limiting the sale of Birkin handbags only to customers with specific purchase histories.
The lawsuit alleges that sales associates pressure customers to buy ancillary products to become eligible for purchasing a Birkin handbag. This practice has led to exclusivity and increased sales of other merchandise.
Exclusive Sales Practices
- Only 'worthy' customers are shown Birkin handbags in private rooms
- Customers must have a sufficient purchase history to be offered a Birkin bag
- Encouragement to purchase ancillary products to qualify for a Birkin purchase
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.