Apple's Success and Motorola's Rise in US Smartphone Market in 2023

Wednesday, 20 March 2024, 17:25
In 2023, Apple's iPhones captured over 50% of the US smartphone market while Motorola emerged as the leader in the unlocked phone segment, as per IDC estimates. This signifies Apple's dominance among US rivals but highlights a different trend in the segmented market. Despite Apple's triumph, Motorola's performance in the unlocked category stands out.
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Apple's Success and Motorola's Rise in US Smartphone Market in 2023

Apple's Dominance in 2023

According to the IDC's latest estimates, more than 50 percent of all smartphones sold in the US in 2023 were iPhones. This reinforces Apple's market stronghold and signifies the brand's competitive edge among US rivals.

Motorola's Leadership in Unlocked Segment

Surprisingly, Motorola actually dominated the market's unlocked segment, showing an interesting trend that differs from the overall market statistics. This shift in leadership highlights the changing dynamics within the smartphone landscape.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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