Tesco Forced to Revamp Clubcard Branding Following Trademark Dispute with Lidl
Tuesday, 19 March 2024, 12:50
Tesco to Rebrand Clubcard Scheme
Tesco is to drop the blue and yellow logo used to promote its Clubcard loyalty scheme – a rebrand that could cost millions of pounds – after losing an appeal against a ruling that it had copied a design by Lidl.
Lidl Seeks Compensation
Legal experts said Lidl would have the right to seek compensation for infringement of its trademark, which could mean a further multimillion-pound bill for the UK’s biggest supermarket.
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