Mahesh Babu Investment Fuels Fitday's Expansion in India's Nutraceutical Industry

Mahesh Babu's Investment: A Game Changer for Fitday

Tollywood star Mahesh Babu's investment firm, GMB Entertainment, has made a strategic investment in Fitday, a leading Indian nutraceutical startup. This move marks a significant step forward for Fitday as it looks to expand its presence in the growing nutrition and healthy snacking market. Fitday, which already has a presence in over 10,000 retail stores, is expected to use the investment to increase its retail footprint and enter new markets. The actor's involvement is anticipated to bring added credibility and attract a wider customer base in an increasingly competitive sector.

Insights from Mahesh Babu and Fitday's Vision

Speaking on the investment, Mahesh Babu stated, “I’m thrilled to support Fitday's pioneering work in nutrition, snack, and nutraceutical markets. This investment reflects my strong belief in their vision and their ability to impact health and wellness across India.” The investment comes at a time when India’s nutraceutical sector is witnessing rapid growth. According to a report by Avendus, the sector is growing at 20 percent CAGR, which is three times the global average, and is projected to become a Rs 2.5 lakh crore market by 2026. Rising health awareness, increasing disposable incomes, and favorable government policies are driving this expansion.

Fitday’s Growth Aspirations

CEO Suresh Raju expressed gratitude for Mahesh Babu's support, stating, “We’re grateful to have earned the trust of superstar Mahesh Babu. While we've received numerous investment proposals, we've been strategic in choosing the right opportunities that align with our vision.” Fitday plans to grow its product availability in national retail chains, educational institutions, and corporates, further strengthening its position in the B2C market.