Apple and Google's Potential Collaboration on Generative AI: A Game-Changer for Stock Investors

Tuesday, 19 March 2024, 10:37

Apple and Google are in talks to incorporate Google Gemini into Apple's iPhones, potentially leading to significant stock price increases and revenue growth for both tech giants. The use of Gemini, a large language model, could propel Google's AI credentials and boost Apple's generative AI capabilities, narrowing the gap with competitors. While the collaboration holds promise, details of the agreement and potential backup plans reveal uncertainties that investors should consider.
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Apple and Google's Potential Collaboration on Generative AI: A Game-Changer for Stock Investors

Using Google Gemini on Apple iPhones?

Bloomberg reported on Monday that Apple was in discussions with Google to use its Gemini large language model (LLM) in upcoming iPhones.

Wins for both Apple and Google

Alphabet stock jumped more than 6% in early trading on Monday after the Bloomberg story broke. Should Apple license Gemini, it would be a major boost for Google's AI credentials.

More importantly, any deal would almost certainly make Alphabet a lot of money.

Apple investors also liked the idea of using Gemini in iPhones. Shares of the world's second-largest company rose more than 2% in early trading on Monday.

Don't celebrate just yet

Investors shouldn't begin celebrating just yet, though. Bloomberg stated that Apple and Google "haven't decided the terms or branding of an AI agreement or finalized how it would be implemented."


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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