Bentley's Remarkable Profit Surge Reflects Growing Appetite for Tailored Luxury Vehicles

Tuesday, 19 March 2024, 09:30

Bentley's profits have surpassed £500m, driven by a surge in demand for highly personalized luxury cars among the affluent. The company notes unprecedented levels of customization desired by wealthy individuals, showcasing the resilience of this niche market amidst global economic challenges. Despite inflation and energy crises affecting many, Bentley's CEO highlights the continued purchasing power of their clientele, signaling a strong market position and customer loyalty.
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Bentley's Remarkable Profit Surge Reflects Growing Appetite for Tailored Luxury Vehicles

‘Jaw-droppers’: Bentley Profits Top £500m as Rich Seek Personalised Cars

Wealthy are willing to pay more than double the standard price of £170,000, says luxury carmakerThe luxury carmaker Bentley is cashing in as more of the world’s richest people opt to spend hundreds of thousands of pounds on ‘levels of personalisation that we’ve never seen before’, the company has said.

While households all over the world struggle with inflation and the continued impact of the global energy crisis, its chief executive, Adrian Hallmark, said that ‘our customers can still afford our cars’, even if some were hesitating before committing.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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