Hong Kong Start-up Innotier Diversifies into Antimicrobial Clothing
Sunday, 19 May 2024, 08:15
Innotier's Strategic Pivot to Antimicrobial Clothing
Amidst declining mask demand, Innotier, led by founder Juliana Lam, transitions towards producing antimicrobial clothing for hygiene-conscious consumers.
Diversification for Post-Covid-19 Era
The shift showcases Innotier's agility in responding to market shifts, emphasizing the importance of catering to evolving consumer needs.
- Juliana Lam advocates for innovative solutions to meet customer demands post-pandemic.
- Innotier's move highlights the company's proactive strategy amidst changing market dynamics.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.