Video First Strategy: How Morgan Stanley Helped a Snack Company Generate $103 Million
Video First: The New Frontier
In recent years, video first content has rapidly changed how companies engage with their audiences. A key example is the transformation of a previously failing snack company, which was revitalized using strategies recommended by Morgan Stanley.
The Journey
- In 2011, Charles Coristine left his Wall Street position to acquire a struggling snack company for $250,000.
- Through progressive changes and a strong focus on video content marketing, he turned the company around.
- Today, it generates an astounding $103 million annually.
Innovation as a Catalyst
Innovation played a vital role in this turnaround. Morgan Stanley's experts stressed the importance of engaging customers through video first marketing. This approach not only revived product interest but also expanded market reach significantly.
Transformative Strategies for Business Growth
Companies looking to pivot must consider video first methods as essential tools for communication and marketing. Indeed, as shown by this snack company’s success, leveraging modern marketing tactics can result in impressive financial growth.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.