Asos Charges Shoppers in the Retail Industry for Excessive Returns
Asos Introduces Return Fee Policy
In a significant move within the retail industry, British online fashion retailer Asos has announced it will start charging shoppers who frequently return items. Customers will incur a £3.95 fee unless they maintain a minimum order value of £40. This new policy, set to take effect from 8 October, emphasizes Asos's shift from its previously generous free return policy.
Impact on Shopping Behavior
The retail landscape is witnessing a transformation, as Asos adapts its consumer affairs strategy to deter excessive returns. This fee aims to encourage shoppers to be more considerate of their purchases, ultimately influencing spending habits in the UK fashion sector.
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