Hertz to Replace CEO After ‘Disastrous’ Bet on Tesla and EVs
Hertz to Replace CEO After ‘Disastrous’ Bet on Tesla and EVs
Car rental company Hertz seeks to boost its business after a disastrous bet on electric vehicles (EV) involving brands like Tesla. Chief Executive Stephen Scherr has been replaced by Gil West, a former executive at Delta Air Lines.
Under Scherr's leadership, Hertz committed to electric vehicles with orders from Polestar, General Motors, and others. However, Tesla's price reduction in 2023 hurt the resale value of Hertz's fleet, leading to a sale of one-third of its EVs.
Impact of EV Bet
Hertz plans to reinvest in internal combustion engine cars, resulting in a $245 million expense. Despite a 1.2% gain last week, the stock struggles in 2024, losing 25.69% year-to-date.
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