How the Newly Finalized 'Made in the USA' Meat Rule Affects U.S. Meat Consumption and Trade

Implications of the New Rule

A newly finalized rule with more stringent requirements for meat products labeled as “Made in the USA” is causing a trade battle as it enforces stringent criteria on domestic origin requirements. The rule stipulates that meat, poultry, and egg products must be 'born, raised, slaughtered, and processed in the United States' to bear the 'Made in the USA' label. It also mandates that ingredients in labeled products, except spices and flavorings, must be of domestic origin.

Consumer Impact and Industry Responses

• Studies show that country of origin labeling influences consumer demand levels, with potential price premiums for U.S.-labeled products.
• Agriculture Secretary Tom Vilsack and U.S. meat producers support the rule change for consumer protection and market fairness.
• However, foreign governments and industry groups fear trade retaliation and economic consequences, fueled by concerns over WTO obligations and cross-border trade integration.