China Internet Trends: How Donghua Jinlong Transformed with TikTok Sensation

China Internet and Viral Fame

In April, TikTok had no clue about the upcoming sensation. Users began to notice a small Chinese company, Donghua Jinlong, promoting glycine, an industrial food additive, through a simple yet effective video. The unexpected interest caused a staggering tripling of orders and a notable supply shortage, according to administrative director Chen Liya. The video amassed over 100 million views, leading to numerous memes and _spin-offs_ that humorously praised the product, as reported by Yi Shi Yi Se Cultural Communication.

The Rise of Donghua Jinlong

• Li Ziqi: Famous content creator whose videos of farm life captivated millions worldwide.
• Social Media Influence: Analysts believe TikTok influencers played a significant role in spreading the video.
• Market Dynamics: Analysts, including Liang Yan from Willamette University, indicated that strategic marketing led to the company's viral popularity.

Gen Z and Cultural Communication

Gen Z's fascination with quirky content has given companies like Donghua Jinlong a platform to showcase unexpected products. Albert Ma, a graduate from UC Berkeley, emphasized that such brands can harness trends effectively to engage youthful audiences. Videos parodying glycine have captivated thousands, with content creator Diana Regan experiencing view counts from 200,000 to 1.2 million.

Market Impact and Future Prospects

While viral fame is rare, Donghua Jinlong’s experience signals a shift in marketing strategies for products aimed at niche industries. Executives are now assessing the long-term effects of this newfound recognition on their sales figures, especially amid stiff domestic competition.