China Internet Trends: The Rise of Donghua Jinlong and Glycine on Social Media

Saturday, 31 August 2024, 11:00

China internet trends reveal how Donghua Jinlong turned glycine into a viral sensation. With the power of social media, particularly TikTok, this Chinese company gained overnight fame, showcasing both the quirks of modern China society and the impact of Gen Z culture in marketing obscure products.
South China Morning Post
China Internet Trends: The Rise of Donghua Jinlong and Glycine on Social Media

Donghua Jinlong's Viral Journey

In a surprising twist of fate, Donghua Jinlong, a little-known Chinese company specializing in glycine, found itself at the forefront of a viral sensation on TikTok. Their one-minute promotional video grasped the attention of millions, attracting over 100 million views, and leading to a tripling of orders since April.

The Power of Social Media

Using the platform's algorithms, users began creating memes and parodies that propelled the company's visibility. This phenomenon aligns with the trend of Gen Z and younger generations engaging with unique cultural products, highlighting the intersection of China culture and international trends.

  • Li Ziqi's Influence: Considered a modern icon of Chinese social media, her global impact showcases the potential of cultural communication.
  • Market Dynamics: As analysts noted, the success of Donghua Jinlong reflects the evolving landscape of marketing within China society.

Future Implications

While viral fame is often fleeting, the case of Donghua Jinlong signifies how even niche companies can capitalize on broader societal trends through strategic digital marketing efforts. This incident serves as a testament to the engaging power of TikTok in reshaping consumer awareness and driving global interest in Chinese products.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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