Exploring China Internet Trends: Glycine, Donghua Jinlong, and Gen Z on Social Media

Saturday, 31 August 2024, 11:00

China internet trends have taken the world by storm with glycine fiends highlighting how an obscure Chinese company, Donghua Jinlong, became an overnight sensation. Its viral TikTok video showcased glycine, an industrial-grade food additive, capturing the attention of Gen Z and sparking a wildfire of memes and merchandise. This article delves into the intersection of Chinese society and social media that propelled this unexpected phenomenon.
South China Morning Post
Exploring China Internet Trends: Glycine, Donghua Jinlong, and Gen Z on Social Media

China Internet Trends and Viral Fame

In the ever-evolving landscape of China society, the emergence of Donghua Jinlong as a viral sensation on TikTok has captivated audiences worldwide. The company, relatively unknown before, has garnered millions of views for its video promoting glycine, an industrial-grade food additive.

The Phenomenon Explained

  • The video has over 100 million views.
  • Influencers and memes have played a crucial role in amplifying its reach.
  • Gen Z and Gen Alpha have driven engagement, showcasing a unique intersection of China culture and internet trends.

Impact on the Market

As orders for glycine has tripled unexpectedly, the larger question remains about sustainable fame. Experts suggest that while this phenomenon is rare, the combination of social media virality and very specific target demographics can create surprising results within the China internet landscape.

Future Prospects and Analysis

While instability is common with viral success, Donghua Jinlong has capitalized on this wave, exploring merchandise opportunities and increased visibility. This case highlights broader trends in financial markets, specifically of cultural communication's impact across global economies.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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