China Internet Trends: How Donghua Jinlong Became an Overnight Sensation

Saturday, 31 August 2024, 11:00

China culture is evolving, with social media making waves as glycine fiends promote Donghua Jinlong, a little-known Chinese company. This video sensation illustrates how trending in China can spark unexpected demand overseas. Engaging Gen Z, the product's rise emphasizes the blend of China society and internet power.
South China Morning Post
China Internet Trends: How Donghua Jinlong Became an Overnight Sensation

China Culture and Internet Trends

In April, the internet buzzed with excitement surrounding Donghua Jinlong, a Chinese company ushering in a new wave of glycine enthusiasts. The company produced a one-minute video showcasing its industrial-grade food additive, which unexpectedly went viral on TikTok. With over 100 million views, it's turned into a sensation, demonstrating the potency of social media in transforming niche products into global trends.

Social Media and Gen Z Engagement

Gen Z has been instrumental in spreading Donghua Jinlong's message across platforms. Influencers and spontaneous memes showcasing glycine turned it into an overnight phenomenon. As noted by experts, this case shows how even obscure brands can leverage social media virality to capture markets beyond their home turf.

The Broader Impact of Cultural Communication

Chinese content creators like Li Ziqi have paved the way for such cross-cultural phenomena. Combining low-key humor with e-commerce, companies like Donghua Jinlong represent a fascinating blend of China society and the global internet. As noted by academic insights from Willamette University and UC Berkeley, the glycine craze highlights the intersection of trending in China, marketing prowess, and youthful enthusiasm.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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