Black Myth: Wukong Sparks Record Video Gaming Approvals in China
China's National Press and Publication Administration (NPPA) has recently licensed 117 video games, marking the largest batch in 2024, against the backdrop of Black Myth: Wukong's phenomenal release. This historic approval rate has been attributed to the ongoing enthusiasm surrounding Black Myth: Wukong, which has topped charts since its launch.
Licensing Landscape
The recently approved titles include Yirenzhixia from Tencent Holdings, Jiewai Kuangchao from NetEase, and Huangyuan Shuguang by Alibaba Group's Lingxi Games. The NPPA has now licensed a cumulative total of 850 games throughout the first eight months of 2024, a significant increase from only 609 titles during the same period in the previous year.
Market Recovery and Future Prospects
The burst in approvals signifies a robust recovery for China's gaming sector, having resumed operations after an extended freeze in 2022. With the immense success of Black Myth: Wukong, which sold over 10 million copies within three days after its launch, the industry is poised for a consumer spending boom. Industry insight by Newzoo forecasts the market could hit US$45 billion this year.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.