China’s NPPA Licenses 117 Video Games Amid Black Myth: Wukong Phenomenon
Massive Video Game Approvals Reflect Market Recovery
China’s National Press and Publication Administration (NPPA) has officially approved 117 video games this August. This marks the most substantial batch licensed this year, coinciding with the phenomenal success of Black Myth: Wukong, which made headlines following its release.
New Titles Enter the Market
- Tencent Holdings leads with Yirenzhixia
- NetEase’s Jiewai Kuangchao gains approval
- Huangyuan Shuguang from Alibaba Group’s Lingxi Games also released
These licenses come after a significant pause in the market, with 850 titles approved in the first eight months of 2024 compared to 609 the previous year. This upswing signifies a remarkable recovery since the regulatory freeze.
The Influence of Black Myth: Wukong
Black Myth: Wukong, developed by Game Science, has surged in popularity, with over 10 million copies sold shortly after its launch. Currently available on Sony Interactive Entertainment’s PlayStation 5, Steam, and Windows, the game has resonated both locally and internationally.
Future Market Implications
This increased licensing activity points to a bullish outlook for consumer spending, with industry experts like Newzoo projecting the gaming market in China to hit US$45 billion this year.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.