China Approves 117 Video Games Amid Black Myth: Wukong Phenomenon
China’s Video Gaming Market Sees Record Approvals
This month, China's National Press and Publication Administration (NPPA) approved 117 video games, representing the largest batch licensed in 2024. This surge in approvals coincides with the blockbuster success of Black Myth: Wukong, released only last week.
Key Titles Approved
Among the latest titles licensed are Tencent Holdings' Yirenzhixia, Jiewai Kuangchao from NetEase, and Huangyuan Shuguang from Alibaba's Lingxi Games. Notable firms like Perfect World and Yoozoo Games also received approvals, along with submissions from state-owned China Mobile and China Telecom.
Market Recovery and Future Outlook
With a total of 850 domestic titles approved in the first eight months of 2024, compared to 609 in the same timeframe last year, the surge reflects a significant recovery in China’s gaming market since the lifting of regulatory freezes. The success of Black Myth: Wukong, which sold over 10 million copies in just three days on platforms like PlayStation 5 and Steam, suggests a revitalized consumer spending outlook. Industry research firm Newzoo projects China's video gaming market will reach US$45 billion this year.
Implications of Black Myth: Wukong’s Success
The ongoing popularity of Black Myth: Wukong, developed by Game Science, which is backed by Tencent, is essential for the economic landscape of video gaming in China. Anticipation builds for its launch on Xbox Series X and S consoles, further augmenting its impact.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.