China's Video Gaming Market Sees Surge in New Titles Amid Black Myth: Wukong Success
Major Surge in Video Game Approvals
This month, China's National Press and Publication Administration (NPPA) approved 117 video games, the largest batch of titles licensed in 2024, ignited by the blockbuster success of Black Myth: Wukong, which captured the attention of both domestic and international audiences.
Key Companies Involved
- Tencent Holdings - launched Yirenzhixia
- NetEase - behind Jiewai Kuangchao
- Alibaba Group Holding - via its subsidiary Lingxi Games
- Perfect World and Yoozoo Games also saw new titles licensed
- China Mobile and China Telecom introduced multiple submissions for approval
Market Recovery and Future Projections
This notable rebound in approvals highlights a significant recovery in the video gaming market since April 2022, when Beijing resumed licensing after a prolonged freeze. The release of Black Myth: Wukong has notably influenced projections, anticipating the market will reach a staggering US$45 billion this year, according to Newzoo.
With over 10 million copies sold within the first three days of its release on the PlayStation 5 and Steam, the success of Black Myth augurs well for future consumer spending and the overall growth of gaming in China.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.