Monkey King Inspired Tourism: The Impact of Black Myth: Wukong on Shanghai's Gaming Hotels

Thursday, 29 August 2024, 02:11

Monkey King fans are flocking to Shanghai's gaming hotels following the release of Black Myth: Wukong, creating a notable surge in tourism. The blockbuster game, backed by Tencent Holdings and developed by Game Science, has led to a massive increase in hotel bookings catering to gamers. Travel provider Trip.com reports a significant rise in demand, highlighting a new cultural tourism experience among young travelers in China.

South China Morning Post — Monkey King Inspired Tourism: The Impact of Black Myth: Wukong on Shanghai's Gaming Hotels

The Rise of Gaming Tourism in Shanghai

The launch of Black Myth: Wukong has catalyzed a surge in bookings at Shanghai's gaming hotels, driven by its popularity and cultural significance.

The Impact of the Wukong Economy

Black Myth: Wukong has set records in the gaming industry, leading to heightened interest in tourism.
Hotels, like Wanyoo eSports, reported full occupancy, increasing room rates by over 100% since the game's debut.

Booking Trends

Nearly 70% of bookings come from the post-90s and post-00s demographics.
Bookings for gaming accommodations surged by 40% on the game’s release date according to Trip.com.

Enhancing the Gaming Experience

Gaming hotels offer specialized gear and amenities, catering to gamers on a quest for immersive experiences. These facilities promote social interaction, allowing groups to engage in gaming together.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.