Empowering Developers: Apple Allows Direct App Distribution from Websites

Tuesday, 12 March 2024, 12:02

Apple announces a new policy to enable software developers utilizing the App Store to distribute apps directly from their websites to EU users. This decision, in light of the European Union's Digital Markets Act, signifies a major shift in Apple's closed eco-system, giving developers more control and flexibility in app distribution.
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Empowering Developers: Apple Allows Direct App Distribution from Websites

Apple's New Developer Empowerment

Software developers utilizing Apple's App Store will now have the option to distribute apps directly from their websites, a move in compliance with the European Union's Digital Markets Act.

Key Changes

  • Direct Distribution: Developers can now offer apps to EU users from their sites.
  • Alternative Stores: EU rules require Apple to allow alternative app stores on iPhones.
  • Payment Flexibility: Developers can opt out of Apple's in-app payment system, avoiding fees up to 30%.

This strategic shift by Apple aims to provide more flexibility and control to developers operating in the EU.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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