Realme's Ambitious AI Smartphone Goals Shine in China's Competitive Smartphone Industry
Realme’s Ambitious Target in AI Smartphone Shipments
Realme, the Shenzhen-based smartphone maker, has set an ambitious goal to ship 100 million artificial intelligence (AI) smartphones over the next three years. CEO Sky Li stated that the initiative is part of a broader plan to appeal to young consumers amid intensifying competition from industry giants like Huawei Technologies and Oppo.
Popularizing AI for Young Consumers
- Realme's push into AI comes with the launch of flagship devices and the establishment of the Realme Next AI Lab.
- Li highlighted that 2024 represents a turning point for AI smartphones, positioning them as crucial for the smartphone industry.
- The company's approach is to integrate these features into affordable devices, setting it apart from competitors.
Competitive Landscape in the AI Smartphone Market
Realme's strategy contrasts with major players like Apple, who are developing their own large language models. As Li noted, Oppo and others aim to expand AI features across their product lines, focusing initially on high-end models.
China’s Position in the Global Market
- China is expected to lead in AI smartphone adoption, accounting for 12% of total shipments.
- Realme plans to double its sales in its home market by 2026, focusing on young consumers.
- In Europe, where it’s ranked fourth by shipments, Realme aims to enter the top three within three years.
For more details, readers may visit the source. Realme's journey in the AI-centric smartphone sector is evolving rapidly, aimed directly at capturing the interests of young consumers while establishing its footprint in highly competitive markets.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.