Suntory's Strategy for Canned Cocktails in the U.S. RTD Market

Monday, 26 August 2024, 01:18

Suntory aims to lead the global canned cocktails market by increasing its market share in the U.S. focused on the ready-to-drink sector. The company targets doubling its RTD revenue to $3 billion annually, emphasizing low alcohol spirits. This strategy highlights Suntory's ambition to become a global leader in canned cocktails, leveraging its deep expertise in the spirits industry.
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Suntory's Strategy for Canned Cocktails in the U.S. RTD Market

Suntory's Ambitious Plans for the U.S. RTD Market

Suntory Holdings, a powerhouse in spirits, is setting its sights on the U.S. ready-to-drink (RTD) market with a bold strategy to increase its market share in canned cocktails. With an unwavering commitment to innovation, Suntory aims to double its RTD revenue to a staggering $3 billion annually.

Targeting the Low Alcohol Segment

As consumer preferences shift towards low alcohol beverages, Suntory's focus aligns with emerging trends. This move opens a golden opportunity for the company to enhance its portfolio with enticing options that cater to diverse consumer tastes.

  • Market Leadership: Suntory aspires to become a global leader in the canned cocktails sector by 2030.
  • Expansion Strategy: The company is leveraging its rich experience in the spirits industry.
  • Innovative Approaches: Plans to introduce new flavors and varieties to capture consumer interest.

Conclusion: A Bright Future Ahead

By focusing on the growing RTD market and the potential of low alcohol cocktails, Suntory is poised to make a significant impact in the U.S. market. The company's strategic vision is clear, and its execution could reshape consumer engagement with canned beverages.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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