Adidas and New Balance Lead in Comfort Shoe Trends According to Stifel Survey
Monday, 26 August 2024, 17:39
Comfort Over Retro Styles
Stifel's 2024 Back-to-School survey reveals how U.S. consumers are prioritizing comfort shoes over retro court styles. This year, Adidas and New Balance have made significant progress in gaining market share.
Consumer Trends on the Rise
- Survey indicates a shift towards comfort as a key preference.
- New Balance and Adidas emerge as leading brands.
- Nike faces challenges in adapting to this consumer shift.
Key Findings from the Survey
- More consumers are seeking all-day wearability.
- Brand loyalty is shifting from traditional leaders to comfort-focused brands.
- Retail strategies need to pivot to meet evolving consumer demands.
This shift in preferences underscores a crucial evolution within the footwear industry, impacting brands' market strategies and sales projections.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.