Seasonal Leisure Businesses Are Boosting Recruitment Through Incentives

Boosting Staff Retention in Seasonal Leisure Businesses

Seasonal leisure businesses encounter significant recruitment challenges during peak periods. With a surge in visitors, companies like Merlin Entertainments implement innovative strategies to attract and retain staff.

Attractive Incentives for Workers

Free tickets to attractions are highly coveted by seasonal employees. After a three-week probation period, workers can enjoy complimentary admission, making the prospect of returning each year more appealing.

• Merlin’s parks see as much as 60% of their annual traffic during the summer.
• Competition is fierce with retailers and hospitality businesses vying for the same pool of candidates.

Competitive Pay and Staff Engagement

To remain attractive to prospective employees, Merlin strives to offer pay packages that exceed the national minimum wage. Staff engagement efforts include visits from management and adjustments to workplace conditions based on employee feedback.

Pathways to Future Careers in Hospitality

The seasonal roles not only provide students with income but also serve as entry points into the hospitality industry. Candidates often acquire skills that can lead to permanent positions.

Merlin’s performance in improving seasonal worker return rates demonstrates the effectiveness of their strategies. For many, these roles are stepping stones, enhancing future career opportunities in the hospitality sector.