Perion Network Forms Groundbreaking Partnership with Way.io for Market Expansion in China
Monday, 11 March 2024, 11:10
Perion Network Expands into $5.2B DOOH Market with Way.io Partnership in China
Perion Network Ltd. (NASDAQ and TASE: PERI) has announced a groundbreaking partnership with Way.io to enter the lucrative domestic Demand Side Platform (DSP) market in China. The partnership with Way.io through Hivestack's digital out of home (DOOH) platform marks a key milestone for Perion Network's growth strategy.
Key Points:
- Expansion: Perion Network taps into the $5.2 billion DOOH market in China with its first DSP partnership in the region.
- Innovation: The collaboration leverages programmatic solutions and advanced technology for targeted advertising.
- Growth Opportunity: The partnership with Way.io opens up new avenues for revenue and market expansion.
This strategic move highlights Perion Network's commitment to expanding its presence in key markets and driving innovation in digital advertising.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.