Perion Network Expands into China DOOH Market with Way.io Partnership

Monday, 11 March 2024, 11:10

Perion Network Ltd. partners with Way.io to launch its first domestic DSP in China, tapping into the $5.2 billion DOOH market. This strategic move allows Perion to leverage Way.io's programmatic DOOH platform, Hivestack, to connect advertisers to Chinese consumers across digital channels.
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Perion Network Expands into China DOOH Market with Way.io Partnership

Perion Network Expands into China's Lucrative DOOH Market

Perion Network Ltd., a technology leader in digital advertising, has announced a partnership with Way.io to enter China's $5.2B DOOH market. This collaboration marks Perion's first domestic DSP initiative in China, enabling advertisers to reach a vast consumer base through innovative technology.

Way.io and Hivestack: Powering Perion's Expansion

  • Way.io partners with Perion to launch first domestic DSP in China.
  • Hivestack platform to facilitate programmatic digital out of home advertising.
  • Strategic move to tap into $5.2 billion DOOH market in China.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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