Deakin University Study Uncovers Shrinkflation Trends in Australian Cereals

Sunday, 10 March 2024, 21:49

A recent study by Deakin University reveals that several Australian cereal products have shrunk in size while their prices have increased, illustrating the phenomenon of shrinkflation. This finding sheds light on the challenges consumers face amidst a cost-of-living crisis. Food policy experts caution against using cereal for dinner as a cost-saving solution.
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Deakin University Study Uncovers Shrinkflation Trends in Australian Cereals

Research on Australian Cereal Shrinkflation

Deakin University researchers have identified a concerning trend in the Australian cereal market, where seven cereal products have experienced a reduction in size coupled with price hikes. This phenomenon, known as shrinkflation, highlights the economic pressures impacting consumers during the current cost-of-living crisis.

Caution Against Cereal for Dinner Solution

Food policy experts have emphasized the importance of maintaining a balanced diet and caution against viewing cereal as a cost-saving dinner option. While the study underscores the challenges posed by shrinkflation, it also serves as a reminder of the broader economic strains affecting households.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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