Fosun Tourism's Strategic Bet on Ski Resorts Amid Winter Sports Boom
Fosun Tourism's Vision for Winter Sports
Fosun Tourism Group is aligning its strategy with the burgeoning demand for winter sports in China. Under the leadership of co-president Andrew Xu, the company focuses on enhancing facilities like ski resorts and other entertainment venues to capture the enthusiasm for skiing and skating. Even in a competitive environment, Fosun aims to create attractions that resonate with the passionate skier market.
Growth Opportunities in Skiing
With spending on winter sports skyrocketing to 150 billion yuan (approximately US$21 billion) over the past four years, Fosun recognizes the severe shortage of quality ski resorts across mainland China. Currently, there are only 14 prominent ski centers, presenting a substantial opportunity for growth.
- Taicang Alps Resort in Jiangsu recorded impressive sales, attracting significant visitors this year.
- Fosun's expansion plans include developing more ski slopes and entertainment facilities.
Challenges in Tourism Spending
Despite strong demand for outdoor winter activities, overall consumer spending in tourism has weakened, reflecting economic unease. This discrepancy emphasizes the necessity for a strategic focus on profitable ventures such as winter sports.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.